How to Grow Your Local Business with These 23 Simple SEO Steps

Google Business Profile Optimization

Claim and verify your Google Business Profile
Your business won’t appear in Maps results until this is done.
Complete 100% of your profile information
Add business name, category, hours, phone, website, description, etc.
Choose your primary and secondary categories carefully
Your categories directly impact what keywords you rank for.
Upload 20+ high-quality photos
Photos build trust and increase clicks, calls, and visits.
Post weekly updates (offers, events, promotions)
Regular posting keeps your profile active and improves visibility.

Set up an automated review request system
Use SMS, WhatsApp, or email to ask for reviews after each service.
Respond to all reviews within 24 hours
Fast replies boost engagement, trust, and ranking signals.

Build citations on the top 30 local directories
More citations = stronger authority and better local rankings.
Audit and fix all NAP inconsistencies
Your Name-Address-Phone must match exactly across the internet.

Add Local Business Schema to your website
Helps Google understand your business details more accurately.
Create location-specific landing pages
Example: “Plumber in Dhanmondi” or “Salon in Uttara”.
Optimize your homepage for the main local keyword
Make it clear what service you provide and where you operate.
Add a Google Maps embed on your Contact page
Enhances trust and improves map visibility.
Enable click-to-call and direction buttons
Makes it easier for mobile users to contact or navigate to you.

Publish 2–4 local blog posts every month
Write about local news, services, neighborhoods, or case studies.
Get 3–5 local backlinks every month
Local backlinks carry strong ranking power for nearby searches.
Partner with complementary local businesses
Example: a salon partnering with a spa or a café partnering with a bakery.

Track your local keyword rankings weekly
Know what keywords are rising or dropping.
Monitor Google Business Insights monthly
Review call volume, direction requests, views, and engagement.
A/B test landing page headlines & CTAs
Small improvements can dramatically increase conversions.

Improve your page speed to under 2 seconds
Slow sites lose customers—especially mobile users.
Add FAQ Schema for common questions
Helps you appear in rich results and boosts local relevance.
Set up conversion tracking for calls and directions
Know exactly which actions turn into real customers.